Press Release

TO THE ARCTIC Celebrates Earth Day with Film Launch
at Fernbank Museum’s IMAX Theatre on April 20

Latest IMAX® Documentary Adventure is Narrated by Meryl Streep

ATLANTA—APRIL 19, 2012–Through the power of IMAX®, audiences will be transported to one of the most remote and spectacularly beautiful places in the world in the new IMAX® film To The Arctic, sponsored locally, in part, by GE Energy, opening in conjunction with Earth Day at Fernbank Museum of Natural History on April 20. Incredible footage allows audiences to experience an emotional story of love, family and hope through the touching story of a mother polar bear and her twin cubs.

An extraordinary journey to the top of the world as few people have ever seen it, To The Arctic tells a compelling tale of survival in a dramatic habitat, with global implications. Narrated by Oscar® winner Meryl Streep, the film takes audiences on a never-before-experienced journey into the lives of a polar bear and her seven-month-old cubs as they navigate the changing Arctic wilderness they call home. 

“Warner Bros. and IMAX share our commitment to bring audiences the highest quality documentary films that entertain and inspire,” said director Greg MacGillivray.  “The film’s universal themes of love, hope and the power of family, as set against the back drop of the breathtaking Arctic, is sure to capture the imagination of audiences everywhere.”

Captivating and intimate footage brings moviegoers up close and personal with this family’s struggle to survive in a frigid environment of melting ice, immense glaciers, spectacular waterfalls, and majestic snow-bound peaks. The film also reveals how all global ecosystems are connected---a message made even more significant as the world celebrates Earth Day on April 22.

To The Arctic reveals the beauty, drama and inspiration of one of the last truly wild places on Earth,” said Lynn Anders, Manager of Animal Programs at Fernbank Museum of Natural History. “The power of the IMAX format is a one-of-a-kind way to experience the beauty of the natural world while inspiring audiences to explore ways to protect our planet’s wilderness and wildlife.”

IMAX tickets are $13 for adults, $12 for students and seniors, $11 for children ages 12 and under, and $8 for Museum Members. Value Pass tickets, which include both Museum and IMAX admission, are $23 for adults, $21 for students and seniors, $19 for children, and $8 for Museum members.For tickets and visitor information, visit fernbankmuseum.org or call 404.929.6300.

Warner Bros. Pictures and IMAX® Filmed Entertainment present a MacGillivray Freeman Film, “To The Arctic,” a One World One Ocean presentation, directed by two-time Academy Award®-nominated filmmaker Greg MacGillivray (“The Living Sea,” “Dolphins”).  Filmed in 15/70mm IMAX®, “To The Arctic” is written and edited by Stephen Judson (“Everest”), and produced by Shaun MacGillivray (“Grand Canyon Adventure: River at Risk”). The musical score is by Steve Wood, with songs by Paul McCartney.

The film has been rated G and has a run time of 40 minutes.

IMAX®, IMAX® 3D, IMAX® DMR, The IMAX 3D Experience®, and The IMAX Experience® are trademarks of IMAX Corporation.

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