Press Release

ISLAND OF LEMURS: MADAGASCAR™ OPENS
APRIL 4 AT FERNBANK MUSEUM’S IMAX THEATRE

ATLANTA March 18, 2014 – The eagerly anticipated new film from IMAX® and Warner Brothers Pictures, Island of Lemurs: Madagascar, will open on the five-story IMAX® screen at Fernbank Museum of Natural History on April 4 in conjunction with the nationwide release of the film. The spectacular documentary journeys to the wondrous world of Madagascar and highlights the incredible, true story of nature’s greatest explorers, lemurs. The film is narrated by Academy Award® winner Morgan Freeman.

Along with breathtaking imagery, the film also gives viewers a beautiful look into the remote island of Madagascar. Along the journey, viewers follow a passionate scientist as she works toward preserving a life for these magnificent creatures through fascinating conservation techniques.

Island of Lemurs: Madagascar highlights the lives of these astounding creatures and their importance to our planet as they leap, sing and dance their way into the hearts of audiences everywhere. Lemurs arrived in Madagascar as castaways 60 million years ago and evolved into hundreds of diverse species. Join trailblazing scientist Patricia Wright on her lifelong mission to help these strange and adorable creatures survive in the modern world.

“This film represents the incredible experiences that IMAX® films deliver to Fernbank Museum visitors,” said Lynn Anders, education programs manager at Fernbank Museum. “Very few people will ever encounter wild lemurs living in the wilderness of Madagascar, yet this film takes audiences inside their fascinating world on a screen so large, you’ll think you’re really there.”

Throughout the film, viewers are welcomed into the lives of several different species of lemurs. This provides audiences with the incredible opportunity to watch Wright re-unite and create a safe living environment for a species that was on the brink of extinction. The film also explores the unique conservation efforts that scientists are using to protect these fascinating creatures.

The lemurs and their surroundings come to life on Fernbank’s five-story IMAX screen with crystal-clear large-format images and powerful digital audio. These elements create a unique environment that transports audiences to Madagascar in a way that is unmatched by any other film format.

Island of Lemurs: Madagascar reteams Freeman, who has one of the most distinctive voices in the movie business, with Drew Fellman, who also wrote and produced the 2011 IMAX® documentary spectacle Born to Be Wild. David Douglas serves as director of the film, and lends his unique vision to the portrayal of the lives of these underrepresented creatures.

Island of Lemurs: Madagascarhas been rated G.

You can learn more about Island of Lemurs: Madagascar by visiting Fernbank’s website at www.fernbankmuseum.org.

Island of Lemurs: Madagascar is presented locally by the General Motors Foundation.

The film will show daily at Fernbank’s IMAX® Theatre from April 4-August 14, 2014. IMAX tickets are $13 for adults, $12 for students and seniors, $11 for children 12 and younger and $8 for Museum members. Add a Museum ticket as part of a Value Pass for extra savings (see Value Pass prices at www.fernbankmuseum.org).

About Fernbank Museum of Natural History’s IMAX® Theatre

Fernbank Museum of Natural History and the 5-story-tall Rankin M. Smith Sr. IMAX® Theatre are located at 767 Clifton Road NE in Atlanta. Call 404.929.6400 to purchase tickets.

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