Press Release

FLIGHT OF THE BUTTERFLIES SOARS ONTO THE IMAX® SCREEN AT FERNBANK MUSEUM OF NATURAL HISTORY

Epic New Giant Screen Adventure Captures One of the Longest Migrations on Earth and the Inspiring True Story of One Scientist's Stunning Discovery

ATLANTA—DEC. 13, 2012—Flight of the Butterflies, a breathtaking new giant screen adventure from SK Films, is flying into the IMAX® Theatre at Fernbank Museum of Natural History on January 4, 2013

Based on a remarkable true story, the epic film immerses audiences in a triumphant journey of perseverance that spans thousands of miles and several generations – tracking real monarch butterflies to their mysterious Mexican winter haven, where audiences will discover a truly spectacular sight:  hundreds of millions of live butterflies in one of the most amazing places on Earth.

Flight of the Butterflies is the awe-inspiring story of two unlikely heroes that share a common strength. Based on true events, it follows the epic journey of the iconic monarch butterfly in one of the most incredible migrations on Earth, and the determined scientist, Dr. Fred Urquhart, who spent 40 years trying to discover the mysteries surrounding their journey and secret winter hideaway.

What began with a small boy daydreaming about where butterflies went each winter became a lifelong pursuit by Urquhart, who ingeniously enlisted the help of legions of volunteers, known as "citizen scientists," to help tag and track the butterflies. The decades-long quest yielded the ultimate discovery of the overwintering sites of monarch butterflies in the sanctuaries of Mexico.

Through spectacular Giant Screen / IMAX® technology, audiences are transported into the tiny world of one of these intrepid creatures.  Dana (Danaus plexippus) begins the journey north from Mexico, a voyage that is completed by her offspring as they migrate through the U.S.to Canada and back south again, ultimately reaching the captivating hidden butterfly sanctuaries set 10,000 feet high in the mountains of Mexico.

The iconic monarch butterfly is a true marvel of nature. Weighing less than a penny, it makes one of the longest migrations on Earth across a continent, with pinpoint navigational accuracy, to a place it has never been. While much has been learned, scientists are still unraveling the many inter-related aspects of this phenomenon of the natural world. As the film illustrates, it takes two to three generations of butterflies to migrate north from Mexico to Canada and one "super generation" to complete the migration back south to Mexico.

In the immersive IMAX environment, moviegoers experience this journey up close and see the evolution from egg, to caterpillar, to chrysalis, to butterfly, captured for the first time through MRI and micro CT scans that bring audiences closer to the action than ever before. The film team also travels high into the mountain ranges and up tree canopies into the Monarch sanctuaries of Mexico to capture stunning footage of hundreds of millions of these magnificent creatures.

"It's remarkable how such a small insect can migrate up to 3,000 miles to a place it has never seen. Just as amazing is Dr. Urquhart's life-long work to shed light on a scientific mystery by discovering the over-wintering grounds of the monarch butterfly. It's real-life a detective adventure," said Fernbank biologist, Becky Facer. "We hope by experiencing the Flight of the Butterflies film, our visitors will gain a greater appreciation for of these extraordinary creatures, their habitats and the natural world as a whole."

In 2008, UNESCO declared the monarch butterfly reserve in Mexico a World Heritage Site. Monarch butterflies depend on milkweed and milkweed habitats for survival. Despite efforts by the Mexican government to protect the sanctuaries, enforcement is difficult in remote regions and several forces persist in threatening the survival of the monarch butterfly migration, including degradations of forest habitats, the side effects of industrial farming and climate change.

SK Films will donate significant portions of the film's box office revenue toward Monarch butterfly conservation through Mexico's leading conservation organization, Fondo Mexicano para la Conservación de la Naturaleza.

The world's top monarch butterfly experts, including Dr. Chip Taylor, Dr. Karen Oberhauser and Dr. Lincoln Brower, served as scientific advisors to the film. Major support has also come from the Mexican Federal Government (Environment &Tourism) and the States of México and Michoacán, as well as from Coca-Cola FEMSA and Grupo Bimbo.

Ticket Information at Fernbank Museum

Flight of the Butterflies will show daily in the IMAX® Theatre at Fernbank Museum of Natural History from January 4 through May 9, 2013. Alaska: Spirit of the Wild will also show daily beginning January 4.

IMAX tickets are $13 for adults, $12 for students/seniors, $11 for children ages 12 and under, and $8 for Museum members. Value pass combo tickets are also available ($19-$23), and include admission to an IMAX film and the Museum.

Fernbank Museum of Natural History is located at 767 Clifton Road, NE in Atlanta. For more information on the film, visit flightofthebutterflies.com. For visitor information and tickets, visit fernbankmuseum.org or call 404.929.6300.

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